| The "Burnout" is
the New Old Look.
Once again they have figured out how to take that brand
new shirt and give you that feel of having owned it for 10
or more years. Gone are the days of digging through the attic,
or back drawers to find that favorite shirt you wore in high
school. You can now get that same look and feel right out
off the rack. The burnout is a shirt that has either been
altered by chemical or heat.
In the chemical process the
fabric is softened treated with an acid that removes and
softens the fibers in the fabric. The effected fabric then
falls away to give a thinned or sheer appearance. The heat
process involves exposing the fabric to flame and literally
burning away the material to achieve the same thinned appearance.
Why would you want such a shirt? It’s about identifying
who you are targeting for your shirts. Do you deal a lot
with the biker crowd or grunge urban look? This is popular
for that road worn look. Super trendy people are getting
into this look because it looks like they found it at some
vintage or secondhand store. Spirit wear groups are getting
them for that retro look that is something the kid's parents
might have worn back in the day. Other people like them because
of their sassy look and animal appeal. When combined with
artwork that has been distressed or worn these garments can
really have an eye-catching and crowd stopping appeal. View
our online catalog for some of the latest fashions.
Contact us today by email or
phone 715.652.6887 to get "in" with the road
worn crowd look.
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